"A bottle of rose was always present throughout the happiest moments of my life, at the most beautiful destinations I traveled to around the world."

When Barry Bayat launched RUMOR as an elegant global brand, his goal was to redefine one of the most prestigious and exclusive categories: French Côtes de Provence rosé. In Provence, Barry collaborated with one of the region’s most esteemed winemakers to craft RUMOR—a rosé that exemplifies the elegance and authenticity synonymous with the region. 

To introduce his creation to the world, Barry debuted RUMOR at some of Europe’s most prestigious venues. RUMOR quickly gained momentum, expanding its global presence, including a rapid introduction to the United States and beyond. Today, RUMOR Rosé is recognized internationally, poured at iconic venues and exclusive events around the world.