Our Story
When Barry Bayat launched RUMOR as an elegant global brand, his goal was to redefine one of the most prestigious and exclusive categories: French Côtes de Provence rosé. In Provence, Barry collaborated with one of the region’s most esteemed winemakers to craft RUMOR—a rosé that exemplifies the elegance and authenticity synonymous with the region.
To introduce his creation to the world, Barry debuted RUMOR at some of Europe’s most prestigious venues. RUMOR quickly gained momentum, expanding its global presence, including a rapid introduction to the United States and beyond.
Today, RUMOR Rosé is recognized internationally, poured at iconic venues and exclusive events around the world.
Our Craft
RUMOR collaborates with one of Provence’s most seasoned winemakers, bringing over 30 years of expertise to every bottle. Crafting RUMOR is a harmonious balance of artistry and science, perfected to enhance its acidity, aroma, and taste. As an independent producer, we expertly curate our grapes from a selection of the finest vineyards across Côtes de Provence, France. This freedom allows us to create a perfectly balanced blend that embodies elegance in every sip.
Provence is renowned as the birthplace of rosé and the world’s leading producer of premium rosé wines—much like champagne is synonymous with sparkling wine. With its diverse soils, centuries of tradition, and unparalleled expertise, Provence offers the perfect terroir for crafting refined, vibrant rosés. RUMOR Rosé proudly carries on this legacy of excellence. Over the past decade, Provence’s rosé exports have grown steadily, further solidifying its status as the global benchmark for this category.
Our World
RUMOR is celebrated internationally, poured at prestigious venues and exclusive events across 18 countries and counting.
Enjoy RUMOR at the most iconic restaurants and luxury hotels worldwide, in destinations like New York, Miami, Los Angeles, Paris, London, Ibiza, Mykonos, St. Barths, Capri, Bodrum, and beyond.
